| Characteristics | Author |
| The entrepreneur assumes the risk associated with a business negotiation, and must ensure a price that compensates for the work of the operation as a whole. | |
| The entrepreneur discovers, explores and evaluates opportunities to create products or services. | |
| Entrepreneurs seek to realize their vision of a desired future through a process that involves people and organizational resources. | |
| Entrepreneurship is a process that develops over time and moves through distinct but closely related phases. | |
| The entrepreneur is a social phenomenon shaped by the images and relationships that they have experienced throughout their life and that influence them in the act of entrepreneurship. In this process, influencing factors such as social context, organizational context and family references can be considered. | |