| Consumer | Merchants | Third-parties |
Transaction un-depended | Ø Download/Installment/Use of mobile payment App (App Store) Ø Value added services (Stickers) Ø Entertainment | Ø Account opening Ø Rental fee (POS) Ø Background operation maintains | Ø Advertising Ø Platform integration Ø Multi-financial services (data outsourcing) |
Transaction depended | Ø Additional service fee (Balance withdraw) Ø E-transfer Ø Card repay | Ø Transaction Ø Additional service fee (promotion) Ø Coupon/Gift cards | Ø Banks-transaction Ø License M&A Ø Multi-financial services (investment) |