Mobile apps | measure | sample | mean | Standard deviation | t value | Significance |
Ads | Yes | 26 | 0.171 | 0.196 | 0.271 | 0.788 |
No | 15 | 0.156 | 0.124 | |||
Gaming | Yes | 5 | 0.337 | 0.355 | 10.22 | 0.287 |
No | 36 | 0.141 | 0.120 | |||
Language support | Yes | 14 | 0.257 | 0.243 | 20.07 | 0.05 |
No | 27 | 0.118 | 0.093 | |||
Video streaming | Yes | 25 | 0.205 | 0.194 | 10.88 | 0.06 |
No | 16 | 0.104 | 0.108 | |||
Interaction | Yes | 31 | 0.174 | 0.189 | 0.585 | 0.562 |
No | 10 | 0.137 | 0.101 | |||
Brand Associations | Yes | 20 | 0.253 | 0.202 | 30.60 | 0.001 |
No | 21 | 0.081 | 0.069 | |||
Digital purchase | Yes | 15 | 0.191 | 0.189 | 0.731 | 0.469 |
No | 26 | 0.151 | 0.162 |