Factors | Customer Loyalty Correlation (r) | Word-of-Mouth Marketing Correlation (r) |
Tangibility | 0.699 | 0.788 |
Reliability | 0.538 | 0.615 |
Responsiveness | 0.536 | 0.663 |
Assurance | 0.271 | 0.436 |
Empathy | 0.906 | 0.514 |