| Variable | Count | Skewness | Std. Error (Skew) | Kurtosis | Std. Error (Kurt) |
| Perceived tangibility | 250 | −0.324 | 0.154 | 0.034 | 0.307 |
| Perceived reliability | 250 | 0.019 | 0.154 | −0.071 | 0.307 |
| Perceived responsiveness | 250 | −0.939 | 0.154 | 10.469 | 0.307 |
| Perceived assurance | 250 | −0.819 | 0.154 | 0.104 | 0.307 |
| Perceived empathy | 250 | −0.152 | 0.154 | −0.390 | 0.307 |
| Consumer word of mouth marketing | 250 | −0.302 | 0.154 | 0.140 | 0.307 |
| Customer loyalty | 250 | −0.284 | 0.154 | −0.007 | 0.307 |