Number	Category	Concept
1	Public cognitive and emotional for micro-blog indicated parties	Public awareness of the poor, the disabled and other vulnerable groups; public awareness of the government, the wealthy and other powerful groups
2	Public cognitive and emotional for micro-blog indicated objects	Public awareness of food safety, environmental pollution, traffic conditions, etc.
3	Public awareness of the extent of laws and regulations	Public awareness of food safety, demolition and other laws and regulations, etc.
4	Public understanding of the extent of scientific knowledge	Public understanding of natural phenomena, knowledge of life, chemistry knowledge
5	Timeliness of government and related institutions to publish events	Whether the Government and relevant institutions published the specific circumstances related events in time, rather than delayed or withheld
6	Timeliness of government and relevant institutions to respond to events	Timely response to media and other related events broke, not indifferent
7	Public reaction to the government’s attitude on this event	The public towards the government’s attitude of the incident is still in favor of or not
8	Public reaction to the media about the incident attitude	The public towards the media attitude about the incident is still believe or not, is the approval or opposition
9	Public reactions to celebrity, micro- Bardon, roots and other attitude about the event	The public for celebrities, micro Bo’s people, the grassroots attitude of the incident is still believe or do not believe, is to agree or disagree
10	Public about the experience or understanding of the event	Experience of the public for the event, the public’s knowledge of the event, such as fire, earthquake, etc.
11	believe and follow micro-blog network group behavior	The public believe that the micro blog content and follow the network group behavior.
12	Do not believe and follow micro-blog network group behavior	The public do not believe in micro blog co ntent but follow the network group behavior, such as a lot of Internet users do not believe the disadvantages of the mask, but in order to be safe they involved in the process
13	do not know, but follow the network micro-blog group behavior	The public do not know the contents of the micro blog but also choose to follow the network group behavior, such as a lot of Internet users do not know the situation of the starfish epidemic, but they feel meaningful and active forwarding
14	Other group behavior impacts on their own	Such as the incident of buying, a lot of people do not believe that micro-blog and other network rumors, but they are afraid to affect their daily lives and join them.
15	Associated with evidence	Such as Starbucks acknowledged the ingredients in coffee, so many people began to find the relevant scientific evidence, and compared with foreign countries, to stimulate the emotional of people
16	Propagation velocity of micro-blog	Micro-blog has timeliness, if the micro-blog quickly spread, will stimulate the interest of everyone involved in it.
17	Network Group Events	We actively participate in the forwarding, comments, analysis, etc., and even extended to our real life, gradually formed a network group events.