Variables | Mean | SD | Lower score | Highest score |
Social media marketing | 31.10 | 5.56 | 15 | 45 |
Value capital | 25.14 | 3.84 | 12 | 35 |
Relational capital | 25.25 | 5.47 | 10 | 39 |
Brand capital | 16.08 | 4.25 | 5 | 25 |
Intention to e-shopping | 15.08 | 3.01 | 4 | 20 |