| Variables | Paid Traffic | Direct Traffic | Search Traffic | Global Rank |
| Paid Traffic | 1.000 | 0.691** | 0.659** | −0.632** |
| Direct Traffic | 0.691** | 1.000 | 0.923** | −0.551** |
| Search Traffic | 0.659** | 0.923** | 1.000 | −0.590** |
| Global Rank | −0.632** | −0.551** | −0.590** | 1.000 |