Variable

Parameter estimate

Standard error

Sum of squares

F

p > F

Intercept

1.061532

0.440591

4.302695

5.80

0.0167

Color amount

0.027230

0.075147

0.097328

0.13

0.7174

Contrast against the background

−0.030090

0.059111

0.192028

0.26

0.6112

Graphics information provision

0.068228

0.074656

0.619078

0.84

0.3617

Color and graphics feel of consistency

−0.030560

0.071732

0.134551

0.18

0.6704

General navigation

0.069340

0.068237

0.765360

1.03

0.3106

Location tracking

−0.064310

0.069323

0.637798

0.86

0.3545

Hyperlinks (hotspots) semantics

0.121541

0.073557

2.023700

2.73

0.0998

Forms organization and helpfulness

0.026652

0.070631

0.105537

0.14

0.7063

Animated pictures

−0.055670

0.089501

0.286755

0.39

0.5345

Text (alone) organization and design

−0.109380

0.064121

2.157001

2.91

0.0893

Icons (alone) organization and design

0.200612

0.057933

8.888093

11.99

0.0006

Icons and text organization and design

−0.018650

0.060757

0.069868

0.09

0.7591

Multimedia preference

0.416697

0.073722

23.68064

31.95

0.0001