Independent variables

Dependent variables: SSD innovation digestion behavior (AT)

Model 1

Model 2

Regression coefficient

Sig.

Tolerance

VIF

Regression coefficient

Sig.

Tolerance

VIF

IT

0.426

0.000**

0.639

1.565

0.470

0.000**

0.621

1.610

AB

0.273

0.000**

0.639

1.565

0.224

0.001**

0.616

1.623

IT × AB

0.209

0.000**

0.960

1.042

R2

0.396

0.438

F

67.327

53.071

Sig.

0.000

0.000