Brazilian communication style is very expressive and animated: they like to say things giving examples and details.The writing style shares many characteristics with the oral communication and commas are largely adopted. Brazilian culture is more high-context than American and North European and this feature affects both verbal and non-verbal communication aspects. The use of an indirect style of communication is more frequent than in other cultures; it is imperative to be aware of the possible underlying meanings in the communication exchanges. Close physical contact is the norm; the distance between individuals is usually short and touching during a conversation is normal.

Negotiations cannot be rushed in this country; business is done with friends, and friendships take a long time to build. Brazilians idea of time is more flexible than it is in some cultures; it is common for meetings to start 5 - 20 minutes late.