No. | ISPMA naming | Different naming used by various sources | Explanation | Changed name | |
1 | Market analysis | - User research - Product discovery (product ideation) - Segment markets - Define target customers (buyer/user personas) - Assess customer needs - Track industry trends & reassess after launch - Evaluate competitors & reassess after launch - Uncover opportunities | ISPMA synthesis well on all these concepts and comprises under the Market Analysis category. | Market Analysis | |
2 | - | - Proposing solutions - Idea evaluation (mock-up, working prototype) - Evaluate prototypes - Requirements identification | ISPMA consolidates solutioning with the Product Definition category. The | Identify Solution | |
3 | Customer insight | - Interacts with the customer - Gathering user feedback | ISPMA naming fits well. | Customer Insight | |
4 | Positioning & product definition | - Proposing solutions - Strategic vision creation - Requirements identification - Product vision creation - Product SWOT analysis - Articulate future vision - Prioritize opportunities and product opportunity statement - Shape value proposition - Assert competitive positioning - Compare competitor products | ISPMA naming fits well. However, | Positioning & product definition or product vision creation | |
5 | Ecosystem management | - Stakeholder management - Engaging internal stakeholders - Leverage cross-functional team | PMs collaborate with them cross-functional teams instead of managing them. Hence, rename the activity to Cross-functional collaboration. | Cross-functional collaboration | |
6 | Sourcing | - Make or buy decision - Conduct make vs. buy analysis - Acquiring resources | ISPMA naming and definition consolidates well on the resource planning and make vs. buy decision regards to software components. | No change | |
7 | Financial management | - Responsible for the profitability of the product - Develop business case & reassess throughout the life cycle - Drive forecast - Analyze profit and loss - Partnering & contracting (pricing) - Refine value-based pricing | For a simplicity, pricing is consolidated into the financial management category, and it is named as financial analysis. | Financial analysis | |
8 | Legal and IPR management | - Project compliance - Partnering and contracting (service level agreements, intellectual property management) - Secure regulatory approval | The legal, IPR, and compliance related activities are consolidated into the single category as they are related. | Legal and compliance management | |
9 | Performance & risk management | - Assessing risk - Product monitoring and adjustments - KPIs and reporting - Establish future metrics & evaluate after launch - Organize post-launch audit & retrospective reviews - Assess past and current data - Track customer satisfaction | Performance might be confusing with system performance, so to be specific, product performance is used. Risk management applies to entire product life cycle, so it is removed from the naming. | Product performance management | |
10 | Product life cycle management | - Process lead - Product life cycle - Determine life cycle state | Universally accepted name. | No change | |
11 | Roadmapping | - Prioritizing projects or tasks - Gathers and prioritizes features - Presents a prioritized product backlog - Prioritize inter-team requirements - Requirements prioritization - Product roadmapping - Strategic planning - Integrate product roadmap | Universally Accepted Naming for a PM. | No change | |
12 | Release planning | - Define goals - Communicate business needs to development team - Decides release dates and content - Release definition - Release definition validation - Participating in sprint planning and reviews - Collaboration with product management on release planning - Develop release & sprint plans - Fine-tune release plans | Universally accepted naming for a PM. | No change | |
13 | Product requirements engineering | - Analysis of requirements - Communicates the customer’s business needs to the development team - Requirements gathering - Requirements organizing - Managing the backlog - Compose product requirement/write user stories | ISPMA naming is generally accepted but more traditional. | Product requirements engineering or prioritized product backlog (in Agile) | |
14 | Development execution | - Cooperation with the development team - Individuals follow up - Supporting team delivery - Product development - Scope change management - Guide development | Many sources have confused the generic product development vs. what the PM is responsible for. The development execution is a stage of product life cycle and not the Product Manager responsibility. | Supporting the product engineering team | |
15 | Detailed requirements engineering | - Tactical planning - JIT story elaboration & acceptance - Update product backlog | ISPMA naming looks universal comprising of all these activities. However, missing Agile specific naming in or clause. | Detailed requirements engineering or define user stories, acceptance criteria, and prioritized backlog (in Agile) | |
16 | Quality management | - Build validation | | Product verification | |
17 | Product launch | - Launch pilot version of the product - Launch preparation - Training - Orchestrate product launch | PMs are not responsible for product launch itself. However, they are responsible for orchestrating the launch. | Orchestrate product launch | |
18 | Channel preparation value communication service planning and preparation | - Conduct sales training - Coordinate product messaging - Prepare service organization - Product support | There were various activities related to the operations and support readiness which are consolidated into the single category instead of having many. | Operations readiness | |
19 | - | - Product end-of-life - Discontinue products | ISPMA framework did define any category for End-of-life, so the new category is created. | End-of-life plan | |