| (1) Con_Final | (2) LnTopics | (3) Con_Final | (4) Con_Final | (5) LnTopics | (6) Con_Final | (7) Con_Final | (8) LnTopics | (9) Con_Final |
Homepage_ifi | 2.129*** (9.93) | 0.785*** (10.52) | 1.196*** (5.80) |
|
|
|
|
|
|
Upadates_dumi |
|
|
| 1.229*** (4.85) | 0.976*** (11.61) | −0.0985 (−0.41) |
|
|
|
SocialMedia_ifi |
|
|
|
|
|
| 1.122*** (4.71) | 0.405*** (4.87) | 0.590*** (2.76) |
LnFocusi |
|
| 1.189*** (13.99) |
|
| 1.361*** (15.56) |
|
| 1.313*** (15.91) |
LnTargeti | −0.387** (−3.09) | 0.364*** (8.35) | 0.820*** (−6.94) | −0.266* (−2.06) | 0.409*** (9.54) | 0.822*** (−6.80) | −0.316** (−2.43) | 0.390*** (8.60) | −0.829*** (−6.91) |
LnTotal_Daysi | 1.322** (4.03) | 0.792*** (6.95) | 0.380 (1.24) | 1.239** (3.60) | 0.642*** (5.62) | 0.366 (1.17) | 1.456*** (4.28) | 0.842*** (7.08) | 0.351 (1.13) |
Videoi | 0.360* (1.69) | 0.199*** (2.69) | 0.123 (0.63) | 0.289 (1.30) | 0.122* (1.66) | 0.123 (0.62) | 0.214 (0.95) | 0.147* (1.87) | 0.021 (0.11) |
Brandi | −0.600 (−1.59) | −0.026 (−0.20) | −0.569* (−1.65) | −0.632 (−1.60) | −0.103 (−0.79) | −0.492 (−1.40) | −0.668 (−1.69) | −0.050 (−0.36) | −0.603* (−1.72) |
Patenti | −0.068 (−0.31) | 0.139* (1.84) | −0.234 (−1.18) | −0.021 (−0.09) | 0.140* (1.87) | −0.212 (−1.05) | 0.016 (0.07) | 0.170** (2.16) | −0.208 (−1.03) |
Startupsi | −0.388* (−1.20) | −0.120 (−1.66)* | −0.245 (−1.87) | −0.387* (−1.30) | −0.117* (−1.80) | −0.227 (−1.65) | −0.386* (−1.18) | −0.119 (−1.83) | −0.230 (−1.58) |
N R2 | 457 0.1150 | 457 0.2309 | 457 0.2657 | 457 0.0536 | 457 0.2479 | 457 0.2398 | 457 0.0893 | 457 0.1682 | 457 0.2858 |
Sobel test (Z) The mediation effect | 8.409 > 1.96 0.9326 | 9.304 > 1.96 1.3276 | 4.655 > 1.96 0.5317 |