| 6 | | THE STRATEGIES OF COCA-COLA’S EXPANSION IN THE GLOBALISATION ERA | Coca-Cola has 500 brands in 200 countries. From secondary qualitative study, the company’s tactics for globalisation and competing effectively were enhanced human resource practises, respecting local cultures, and developing distribution networks. However, channel stuffing and selling excess goods in the globalisation period were immoral techniques. However, company management misled shareholders about business decisions and used unethical methods (channel stuffing) to generate profits. The corporation formed an ethics and compliance committee after channel stuffing damaged its brand. After discovering the unethical practise, the committee lowered distributor/bottler stocking concentration. The report recommended that organisations create an ethical stakeholder policy and strictly enforce it to compete in the business sector. | Coca-Cola has unethical shareholder practises. The corporation misled shareholders about strategic decisions and channel stuffing to boost revenue. Due to their substantial investments, shareholders own the business. Thus, shareholders’ right to know how their money is used requires disclosure of genuine and fair corporate practises. Unfortunately, the corporation only cared about short-term shareholder delight and ignored long-term harm, resulting in investor distrust. |
| 7 | | Challenges and Solutions: A Case Study of Coca-Cola Company | The Coca-Cola Company has been a soft drink industry leader since 1886, servicing clients in over 200 countries. However, the analysis found that the corporation had an ethical problem in Europe when more than 30 children in Belgium and 100 adults in France were ill after drinking coke products due to incorrectly handled carbon dioxide. In Australia, the company was sued for its misleading marketing campaign suggesting soda is healthy for children, which harms health. Coca-Cola products have caused cancer, immune system disruption, birth deformities, and neurological system damage in several cases. The Centre for Science and Environment (CSE) prosecuted Coca-Cola for making false vitamin water nutritional claims in another marketing effort. | Coca-Cola’s sugary drinks induce obesity and illness. The company misrepresented itself. Product advertising and disclosure lack integrity. Coke and Vitamin Water deception has degraded the company. |
| 8 | | Should Coca-Cola Be Held Solely Accountable for the Environmentally Damaging Impacts of the Plastic Waste of Their Product? | The survey found that Coca-Cola has been the worst plastic polluter for three years, producing roughly 3 million metric tons of plastic waste annually. “Earth Island Institute and Plastic Pollution Coalition” sued it for polluting the environment with its plastic garbage. | Coca-Cola has been accused of polluting the environment, creating climate change, and destroying habitats with its massive plastic trash. This shows that Coca-Cola doesn’t care about its customers, society, or the environment, which it’s destroying. In its environmental stewardship efforts, the corporation faces lawsuits and negative branding due to its massive plastic pollution. |