Sr.No.

Author

Title

Results

Analysis

1

Le et al. (2017)

Business Ethics: The Coca-Cola Company

Researchers used Confucianism and the Columbia case to evaluate Coca-Cola’s business ethics towards its workers and stockholders. The Killer Coke case showed that Coca-Cola failed to give safer working conditions to Columbian workers. Most trade unionists were kidnapped, slain, and mistreated. The organisation also ranks high in race-based promotion, salary, and performance review. The Columbian market failed due to racial discrimination and poor working conditions. NGOs convinced local consumers to boycott the company’s products, lowering sales and earnings. The corporation addressed diversity issues accordingly. The company gave £50 million to minority-supporting NGOs and formed a seven-person task team to oversee compensation, performance evaluation, recruiting, and promotion of minorities and women.

According to Confucianism and business ethics, Coca-Cola has mistreated its employees. Coca-Cola discriminated against Colombian workers instead of maximising their benefits (safe working conditions, equitable remuneration, advancement, and fair performance evaluation). Coca-Cola’s market reputation has suffered due to unethical behaviour (not affecting workers), and Columbian customers have boycotted the company’s products.

2

Sroka and Szántó (2018)

Corporate social responsibility and business ethics in controversial sectors: Analysis of research results.

The primary quantitative research study (23 Polish and 25 Hungarian enterprises) found significant and reliable results on business ethics and corporate social responsibility in problematic industries. A business, especially a controversial one like tobacco and alcohol, that follows ethics (fulfilling their obligations to workers, consumers, society, and the environment, providing ethical training to deal with ethical issues, and having a strict code of conduct) and cares deeply about society and the environment will succeed. Organisational success is measured by higher sales, profits, investment (high share price), and lower employee turnover. The study advised other businesses to exhibit high values and business ethics to gain respect in the business sector. The corporation compensated distributors after meeting with them.

Corporate social responsibility (sustainability) and business ethics create organisations that produce and share wealth to maximise stakeholder wellbeing. These organisations evaluate results/goals based on ethical practises (positive environmental change) and profitability. Trust builds market reputation and revenues. The corporate image and success in problematic areas like tobacco and alcohol depend on business ethics and corporate social responsibility.