Hypothesis

Correlation coefficient

P-value

Decision

H1: There is a positive relationship between performance expectancy and the use of E-marketing.

0.261

0.000

Hypothesis supported

H2: There is a positive relationship between effort expectancy and the use of E-marketing.

0.133

0.025

Hypothesis supported

H3: There is a positive relationship between social influence and the use of E-marketing.

−0.063

0.288

Hypothesis not supported

H4: There is a positive relationship between facilitating conditions and the use of E-marketing.

0.428

0.000

Hypothesis supported

H5: There is a positive relationship between behavioural intention and the use of E-marketing.

0.015

0.802

Hypothesis not supported