Hypothesis | Correlation coefficient | P-value | Decision |
H1: There is a positive relationship between performance expectancy and the use of E-marketing. | 0.261 | 0.000 | Hypothesis supported |
H2: There is a positive relationship between effort expectancy and the use of E-marketing. | 0.133 | 0.025 | Hypothesis supported |
H3: There is a positive relationship between social influence and the use of E-marketing. | −0.063 | 0.288 | Hypothesis not supported |
H4: There is a positive relationship between facilitating conditions and the use of E-marketing. | 0.428 | 0.000 | Hypothesis supported |
H5: There is a positive relationship between behavioural intention and the use of E-marketing. | 0.015 | 0.802 | Hypothesis not supported |