New product strategy

Identify the strategic business requirements that the new product should satisfy.

Idea generation

Search for product ideas to meet a strategic objective.

Screening and evaluation

A quick analysis of ideas made against the criteria that reflect the objective of the organisation.

Business analysis

A detail analysis of the attractiveness of the ideas in business terms.

Development

Transition ideas into an actual product for the market.

Testing

Commercial experiment necessary to verify business judgments.

Commercialisation

The when, where, to whom and how decisions of the launch.