|
| Model 1 | Model 2 | Model 3 | VIF | |||||||
| B | SE | Β | B | SE | β | B | SE | β |
| ||
| (Constant) | 3.160 | 0.143 |
| 1.849 | 0.227 |
| 0.369 | 0.231 |
|
| |
| Daily Income | 0.045 | 0.046 | 0.070 | −0.027 | 0.042 | −0.042 | −0.048 | 0.034 | −0.075 | 1.066 | |
| Marketing mix strategies |
| 0.433 | 0.062 | 0.461** | 0.328 | 0.051 | 0.349** | 1.106 | |||
| Marketing culture |
|
|
| 0.586 | 0.056 | 0.548** | 1.054 | ||||
| R |
| 0.070 |
|
| 0.452 |
|
| 0.700 |
|
| |
| R Square |
| 0.005 |
|
| 0.205 |
|
| 0.490 |
|
| |
| Adjusted R Square | 0.000 |
|
| 0.196 |
|
| 0.482 |
|
| ||
| R Square Change | 0.005 |
|
| 0.200 |
|
| 0.285 |
|
| ||
| F Change |
| 0.952 |
|
| 48.985 |
|
| 108.344 |
|
| |
| Sig. F Change | 0.330 |
|
| 0.000 |
|
| 0.000 |
|
| ||