Variables | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 |
Product (1) | 1 |
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Price (2) | 0.571** | 1 |
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Promotion (3) | 0.049 | 0.074 | 1 |
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Place (4) | 0.633** | 0.870** | 0.095 | 1 |
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Marketing Mix Strategies (5) | 0.925** | 0.915** | 0.348** | 0.937** | 1 |
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Innovativeness (6) | −0.090 | −0.084 | 0.632** | −0.053 | 0.700 | 1 |
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Selling task (7) | 0.025 | 0.046 | 0.916** | 0.082 | 0.303** | 0.435** | 1 |
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Internal communication (8) | −0.065 | −0.062 | 0.626** | −0.055 | 0.114 | 0.433** | 0.607** | 1 |
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Marketing Culture (9) | −0.048 | −0.036 | 0.896** | −0.006 | 0.219** | 0.723** | 0.858** | 0.853** | 1 |
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Market share (10) | 0.471** | 0.449** | 0.362** | 0.442** | 0.544** | 0.102 | 0.408** | 0.075 | 0.249** | 1 |
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Sales volume (11) | 0.007 | −0.036 | 0.627** | 0.029 | 0.172* | 0.430** | 0.635** | 0.589** | 0.686** | 0.209** | 1 |
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Market growth (12) | 0.136 | 0.086 | 0.410** | 0.164* | 0.238** | 0.347** | 0.395** | 0.372** | 0.456** | 0.227** | 0.523** | 1 |
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Sales Performance (13) | 0.299** | 0.248** | 0.629** | 0.305** | 0.451** | 0.384** | 0.649** | 0.450** | 0.616** | 0.695** | 0.762** | 0.757** | 1 |