Variables

1

2

3

4

5

6

7

8

9

10

11

12

13

Product (1)

1

Price (2)

0.571**

1

Promotion (3)

0.049

0.074

1

Place (4)

0.633**

0.870**

0.095

1

Marketing Mix Strategies (5)

0.925**

0.915**

0.348**

0.937**

1

Innovativeness (6)

−0.090

−0.084

0.632**

−0.053

0.700

1

Selling task (7)

0.025

0.046

0.916**

0.082

0.303**

0.435**

1

Internal communication (8)

−0.065

−0.062

0.626**

−0.055

0.114

0.433**

0.607**

1

Marketing Culture (9)

−0.048

−0.036

0.896**

−0.006

0.219**

0.723**

0.858**

0.853**

1

Market share (10)

0.471**

0.449**

0.362**

0.442**

0.544**

0.102

0.408**

0.075

0.249**

1

Sales volume (11)

0.007

−0.036

0.627**

0.029

0.172*

0.430**

0.635**

0.589**

0.686**

0.209**

1

Market growth (12)

0.136

0.086

0.410**

0.164*

0.238**

0.347**

0.395**

0.372**

0.456**

0.227**

0.523**

1

Sales Performance (13)

0.299**

0.248**

0.629**

0.305**

0.451**

0.384**

0.649**

0.450**

0.616**

0.695**

0.762**

0.757**

1