Factor

Itema

Friendship

1. I like this profile.

2. I would consider adding this person as a Facebook friend.

3. If I met this person face-to-face, we would be friends.

4. I am drawn to this person.

Character

1. This person is personally offensive to me.

2. This person tries too hard to be liked.

3. I feel this person is genuine.

4. This profile is not honest.

5. This person seems trustworthy.

Sameness

1. This person is not like me.

2. I don’t think I would get along with this person.

3. I don’t think this person would fit into my circle of friends.