Angle of analysis	Considerations	Clarification
Macroeconomics	Market globalization factors	Discontinuous changes in market pressures and redundancies in technological capabilities have led firms to reconfigure their business models.
	Development of Internet technology	Internet technology has changed the structure of the value chain changes, which leads to changes in the cost structure of the enterprise (business unit).
	Industrial value chain	Industry boundaries and industry value chains all have an impact on business development.
Sub-atomic	Customer value proposition	Refers to the value that a firm can provide to consumers through its products/services.
	Profit model	A profitability model is a detailed plan for how a company can both provide value to its customers and create value for itself.
	Enterprise profitability resources	Resources are the key elements that can create value for customers and organizations. These elements interact with each other.
	Forms of business organization	The form of organization of the enterprise determines the process of carrying out business activities of the enterprise.
	Enterprise operation process	Make the customer value proposition delivery method repeatable and scalable.