Intercept

−50.992

−46.401

−53.174

Gender: male

0.103^**

0.101^**

0.103^**

Age

0.256^***

0.229^***

0.224^***

Internet use per day

0.011

0.038

0.042

Facebook use per day

0.149^**

0.106^*

0.090

Number of Facebook friends

0.167^***

0.056

0.055

Members of extracurricular club

−0.093

−0.080

−0.073

Members of social group/org

0.065

0.058

0.052

Farmville history (Until now, how long you’ve been playing Farmville?)

0.467^***

0.413^***

0.385^***

Number of Farmville neighbors

0.263^***

0.252^***

Use Farmville to connect with existing ties

−0.042

Use Farmville to link new people

0.128^**

N = 430R²

F = 52.596^***

F = 56.270^***

F = 48.109^***

0.490

0.537

0.547

(ΔR²)

0.047

0.010