Advantages | Risks |
§ Some professional visitors of trade show may attend the consumer show as well, hence a great boost to on-site selling of consumer show; § Helps to prompt the interchange and industry amalgamation. Generally speaking, those industries involved in consumer show have greater potential to infiltrate and amalgamate with other industries. | The negotiation environment could be ruined: the crowd of non-professional visitors may lead to a mess, making the trade show part also noisy and crowded, and consequently diminishing the exhibition’s value for exhibitors and professional visitors. § It may raise the exhibitor’s operational cost: the exhibitors are busy with reception of both professional visitors and non-professional ones, which means more work and higher cost in operation. § Limited flow between trade show and consumer show: the trade show part and consumer show part may be separated into two exhibitions and lack interchange, which will diminish the exhibition’s value, and affect the exhibition brand. |