Mode Index | Trade show | Consumer show | Combination show | Dual-mode of trade-consumer show |
Professionality | High | Low | Medium | High for trade show part and low for consumer show part |
Requirement for visitors’ professional knowledge | High | Low | High | High for trade show part and low for consumer show part |
Industries involved | Usually only one | Usually only one | Usually only one | Two or more simultaneously |
Target visitors’ profiles | Professionals mostly specialized in the exhibit products’ designing, developing, manufacturing, sales and service | Mass consumers who can afford to buy the exhibits | Professionals in the industry and general public | Combination of professional visitors, buyers and mass consumers |
Marketing objectives | Mainly to show products, establish business links and stimulate the wholesale business. Retail business may not be expected | Site Selling is laid more emphasis | Focus more on site selling, but also make effort to show product, establish business links and stimulate the wholesale business | Product display, business socialization, wholesale and retail business |
Consumptivity | Weak | Strong | Strong | Weak for trade show part and strong for consumer show part |
Examples | Die & Mould India International Exhibition, International Electronic Circuits Exhibition | Japan Jewellery Fair, HKTDC Food Expo | International Travel Expo (Hong Kong) 香港国际旅游展, International Wine & Spirits Fair (Hong Kong) 香港国际美酒展 | GTPE |