Mode

Index

Trade show

Consumer show

Combination

show

Dual-mode of trade-consumer show

Professionality

High

Low

Medium

High for trade show part and low for consumer show part

Requirement for visitors’ professional knowledge

High

Low

High

High for trade show part and low for consumer show part

Industries involved

Usually only one

Usually only one

Usually only one

Two or more simultaneously

Target visitors’

profiles

Professionals mostly specialized in the exhibit products’ designing, developing, manufacturing, sales and service

Mass consumers who can afford to buy the exhibits

Professionals in the industry and general public

Combination of professional visitors, buyers and mass consumers

Marketing

objectives

Mainly to show products, establish business links and stimulate the wholesale business. Retail business may not be expected

Site Selling is laid more emphasis

Focus more on site selling, but also make effort to show product, establish business links and stimulate the wholesale business

Product display, business socialization, wholesale and retail business

Consumptivity

Weak

Strong

Strong

Weak for trade show part and strong for consumer show part

Examples

Die & Mould India International Exhibition, International Electronic Circuits Exhibition

Japan Jewellery Fair, HKTDC Food Expo

International Travel Expo (Hong Kong) 香港国际旅游展, International Wine & Spirits Fair (Hong Kong) 香港国际美酒展

GTPE