Factors/Items | FL | CR | Cronbach’s α | AVE |
Catering services |
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2. The restaurant is very convenient. | 0.82 | 0.88 | 0.82 | 0.64 |
1. The service attitude of the store is good. | 0.79 |
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3. The food and beverage hygiene is good. | 0.84 |
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4. The price of food and beverage products is reasonable. | 0.76 |
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Clean environment |
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15. The environment of the scenic spot is clean. | 0.87 | 0.88 | 0.86 | 0.64 |
14. Public toilets are clean and comfortable. | 0.82 |
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16. The streets are clean and tidy. | 0.82 |
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13. Parking facilities are adequate and good. | 0.69 |
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Scenic spot service |
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22. The service quality of scenic spot personnel is good. | 0.74 | 0.84 | 0.71 | 0.52 |
23. The safety measures of tourist attractions are good. | 0.81 |
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21. There are many scenic spots. | 0.71 |
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20. The transportation is convenient. | 0.75 |
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19. The signs of the scenic spots are clear. | 0.56 |
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Snacks and local specialties |
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9. Snacks are hygienic and delicious. | 0.71 | 0.85 | 0.77 | 0.59 |
10. The price of snacks is reasonable. | 0.81 |
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11. The price of souvenirs is reasonable. | 0.79 |
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12. The price of famous products is reasonable. | 0.76 |
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Residents’ friendliness |
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6. The residents have a cordial attitude. | 0.78 | 0.86 | 0.79 | 0.61 |
7. Public order is good. | 0.0.83 |
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8. Residents will kindly guide tourists. | 0.79 |
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5. Residents will not be hostile to tourists. | 0.0.72 |
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