Risk types

Description

Financial risk

Possibility of losing money in the course of purchasing or using the product.

Physical risk

Possibility of the purchase or use of the product threatening the safety or health of the user.

Performance risk

Possibility of performance defects arising in the purchased product, such as a failure or malfunction.

Social risk

Decline in social status due to unfavorable opinions by others due to the use of the product.

Time risk

Loss of time that could occur before the purchase of the product or in its use after purchase.