Four Dimensions | Components | Brief Description |
Products or Services | Value Proposition | The company provides a variety of optional products or services for a specific group of customers, seeking a resonance point to meet the diverse and individual needs of customers. |
Marketing Strategy | Customer Segmentation | After identifying the target customer groups, the company classifies the customer according to certain conditions. |
Channel Access | The way that companies approach customers and deliver value propositions to their customers. | |
Customer Relationships | Companies need to maintain an appropriate relationship with their customers to increase sales. | |
Resource Management | Core Resources | Real assets, financial assets, intellectual assets or human resources. |
Key Businesses | Which businesses are needed to support company’s value proposition, channel access, customer relationships, and revenue sources. | |
Important Partnerships | Companies create a range of partnerships for value activities of clients needed. | |
Financial Capabilities | Cost Structure | The various cost distributions that companies need to spend in order to operate a business model efficiently. |
Revenue Sources | Profit mode and the main source of profits. |