1

2

3

4

5

6

7

8

Gender

1

0.014

−0.065

−0.105

−0.046

−0.069

−0.041

0.009

Age

0.014

1

0.075^**

−0.078

−0.082

0.054

−0.011

0.071^*

Education

−0.065

0.075^**

1

−0.098

0.041

−0.001

−0.090

0.032

Checking or posting advertisements

−0.105

−0.078

−0.098

1

0.216^**

0.073

0.410^**

0.266^**

Location based services

−0.046

−0.082

0.041

0.216^**

1

0.256^**

0.251^**

0.191^**

Mobile banking

−0.069

0.054

−0.001

0.073

0.256^**

1

0.521^**

0.290^**

Entertainment purpose

−0.041

−0.011

−0.090

0.410^**

0.251^**

0.521^**

1

0.422^**

Purchasing products/services

0.009

0.071^*

0.032

0.266^**

0.191^**

0.290^**

0.422^**

1