1

2

3

4

5

6

7

8

Gender

1

0.009

−0.043

−0.090

−0.021

0.040

−0.012

−0.045

Age

0.009

1

0.064^**

−0.052^*

−0.018

−0.033

−0.057^*

0.021

Education

−0.043

0.064^**

1

−0.081

−0.031

−0.021

−0.023

0.087

Checking or posting advertisements

−0.090

−0.052^*

−0.081

1

0.223^**

−0.001

0.373^**

0.274^**

Location based services

−0.021

−0.018

−0.031

0.223^**

1

0.216^**

0.231^**

0.205^**

E-banking

0.040

−0.033^*

−0.021

−0.001

0.216^**

1

0.495^**

0.217^**

Entertainment purpose

−0.012

−0.057^*

−0.023

0.373^**

0.231^**

0.495^**

1

0.370^**

Purchasing products/services

−0.045

0.021

0.087

0.274^**

0.205^**

0.217^**

0.370^**

1