Variable

Item

Factor loading

Reliability test

human-machine interaction

HUM1

0.780

Cronbach’s α = 0.809

CR = 0.810

AVE = 0.587

HUM 2

0.786

HUM3

0.731

information interaction

INF1

0.759

Cronbach’s α = 0.834

CR = 0.834

AVE = 0.627

INF2

0.836

INF3

0.778

interpersonal interaction

INT1

0.760

Cronbach’s α = 0.842

CR = 0.844

AVE = 0.644

INT2

0.836

INT3

0.809

interdependent self-construal

INTE1

0.731

Cronbach’s α = 0.839

CR = 0.840

AVE = 0.568

INTE2

0.746

INTE3

0.836

INTE4

0.695

independent self-construal

IND1

0.754

Cronbach’s α = 0.860

CR = 0.862

AVE = 0.610

IND2

0.714

IND3

0.848

IND4

0.802

impulse buying

IMP1

0.807

Cronbach’s α = 0.866

CR = 0.869

AVE = 0.625

IMP2

0.797

IMP3

0.827

IMP4

0.728

Holistic scale

Cronbach’s α = 0.846