Fast food brand

Model parameters and estimators

Coefficient of determination

McDonald’s

0.221 (insignificant)

0.128 (0.199)

0.360 (0.000)

0.442 (0.000)

0.537 (0.000)

FastyJu

0.862 (0.007)

−0.028 (0.620)

0.509 (0.000)

0.338 (0.000)

0.447 (0.000)

Tinar

−0.14 (insignificant)

−0.135 (0.042)

0.618 (0.000)

0.336 (0.000)

0.523 (0.000)