Comparison for Node 1: East Lansing

Present streetscape Representative of the zoning code

Alternative streetscape Representative of no sign code

Basis for Alternative Streetscape Images Development: no code application

・ EMC sign was added to Potbelly (currently this sign type would not be permitted due to existing sign code)

・ Roof Sign was added to Potbelly (currently this sign type would not be permitted due to existing sign code)

・ The temporary “Now Leasing” banner was placed, visually filling up the space between Potbelly and Union Place, also giving Union Place more of a presence

・ A sandwich board was added with balloons to catch passerby’s attention (currently temporary moving or lit objects, like balloons, would not be permitted due to existing sign code)

・ Pole and Panel sign was added along the street. Increases visibility along Grand River Rd. and perpendicular signage can be seen from a distance down the street (currently this sign type in combination with the sign’s proximity to the building, would not be permitted due to existing sign code)

・ Great Clips awning was removed and replaced with a projecting sign. More visible for two way foot and auto traffic (currently this sign type would not be permitted due to existing sign code)