Variables

Mean

Std. Dev.

Min

Max

Consumer’s Region

5.285

1.212

1

14

Country income level (Status)

2.716

0.655

1

3

Inequality-adjusted human development index (iahdi)

79.894

8.873

44.8

91.7

Wealth Gini Index (gini)

0.073

0.004

0.035

0.088

Brand popularity Index

40581.66

115164.9

0

2,702,494

The store-product brand quality index (stpquty)

35454.59

29619.87

9.66

101212.6

Price

164.744

27.392

121

220

Estimated Delivery Time (EDT)

23.948

6.408

0

60

Market Share of brands per country

21.257

4.698

0.79

32.16

Brands

Huawei

Xiaomi

Meizu

Coolpad

Total

Price ($)

184.95

169.17

128.41

139.55

164.74

Total unity sold

741

7490

383

1357

9971

Sale (%)

7.43

75.12

3.84

13.61

100

Market share ($)

13747.95

1267068

49180.65

189372.1

1519,369

Country

51

59

12

50

68

Central America

13

7

1

28

49

Central Asia

12

4

0

15

31

Eastern Africa

1

0

0

0

1

Eastern Asia

0

6

0

8

14

Eastern Europe

1156

518

376

6422

8472

European union

105

127

5

812

1049

Middle East

0

1

0

0

1

Northern Africa

4

1

0

3

8

Northern America

9

21

0

49

79

Oceania

6

3

1

26

36

South America

24

42

0

79

145

Southern Africa

0

0

0

4

4

Southern Asia

20

11

0

25

56

Western Africa

7

0

0

19

26

Total sales

1357

741

383

7490

9971

Developed country (%)

10

20

1

11

11

Developing country (%)

8

6

10

5

6

Emerging country (%)

82

74

89

84

83

-

Coolpad

Huawei

Status

gini

iahdi

gini

iahdi

Developed country

72.05

0.08

71.12

0.08

Developing country

58.07

0.06

53.95

0.07

Emerging country

83.52

0.07

82.22

0.07

Xiaomi

Meizu

gini

iahdi

gini

iahdi

Developed country

68.89

0.08

67.28

0.08

Developing country

52.32

0.07

50.23

0.06

Emerging country

83.21

0.07

82.86

0.07