Latent Constructs

CR

AVEs

PV

RI

BT

BC

BI

Perceived Value (PV)

.793

.500

.707^**

Repurchase Intentions (RI)

.811

.589

.355

.767^**

Brand Trust (BT)

.810

.590

.559

.320

.768^**

Brand Credibility (BC)

.791

.561

.236

.231

.265

.749^**

Brand Image (BI)

.675

.510

.346

.190

.095

.292

.714^**