Number of Hypothesis | Hypothesis Statement | Decision Rule P < 0 (Significant) or >0 (Not Significant) | Results |
H1a | There is a positive relationship between cost leadership competitive strategy and profit | 0.001 < 0.01 Significant | Accepted |
H2a | There is a positive relationship between cost leadership competitive strategy and market share. | 0.000 < 0.01 Significant | Accepted |
H1b | There is a positive relationship between differentiation competitive strategy and profit | 0.000 < 0.01 Significant | Accepted |
H2b | There is a positive relationship between differentiation competitive strategy and market share | 0.000 < 0.01 Significant | Accepted |
H1c | There is a positive relationship between focus competitive strategy and profit | 0.015 > 0.01 Not Significant | Rejected |
H2c | There is a positive relationship between focus competitive strategy and market share. | 0.036 > 0.01 Not Significant | Rejected |