Number of Hypothesis

Hypothesis Statement

Decision Rule

P < 0 (Significant) or >0 (Not Significant)

Results

H1a

There is a positive relationship between cost leadership competitive strategy and profit

0.001 < 0.01

Significant

Accepted

H2a

There is a positive relationship between cost leadership competitive strategy and market share.

0.000 < 0.01

Significant

Accepted

H1b

There is a positive relationship between differentiation competitive strategy and profit

0.000 < 0.01

Significant

Accepted

H2b

There is a positive relationship between differentiation competitive strategy and market share

0.000 < 0.01

Significant

Accepted

H1c

There is a positive relationship between focus competitive strategy and profit

0.015 > 0.01

Not Significant

Rejected

H2c

There is a positive relationship between focus competitive strategy and market share.

0.036 > 0.01

Not Significant

Rejected