Construct

Item

Tactical green marketing orientation (Papadas et al. 2017)

We encourage the use of e-commerce, because it is more eco-friendly.

We prefer digital communication methods for promoting our products/services, because it is more eco-friendly.

We apply a paperless policy in our procurement where possible.

We use recycled or reusable materials in our products/services.

We absorb the extra cost of an environmental product/service.

Strategic green marketing orientation (Papadas et al. 2017)

We invest in low-carbon technologies for our production processes.

We use specific environmental policy for selecting our partners.

We invest in R&D programs in order to create environmentally friendly products/services.

We make efforts to use renewable energy sources for our products/services.

Among other target markets, we also target to environmentally-conscious consumers.

SMEs Performance (Sadiku-dushi et al. 2019)

My firm is usually satisfied with sale growth.

My firm is usually satisfied with market share growth.

My firm is usually satisfied with return on sales.

My firm is usually satisfied with net profit margins.

My firm is usually satisfied with gross profit margins.

Environmental performance (Zhu et al., 2008)

Reduction of air emissions.

Reduction of effluent waste.

Reduction of solid wastes.

Decrease in consumption for hazardous/harmful/toxic materials.

Decrease in frequency for environmental accidents.