Reasons not to buy products online at all in Nigeria

Makeup/perfumes (%)

Fashion wears (%)

Skin and body care (%)

Cannot smell, touch or test

195 (43.3)

119 (26.4)

136 (30.2)

Can get the product right away in stores

190 (42.2)

163 (36.2)

97 (11.3)

Delivery costs are too high

181 (40.2)

124 (27.6)

145 (32.2)

Can receive personal advice in store

146 (32.4)

111 (24.7)

193 (42.9)

Fear of buying fake/counterfeit product/different product

189 (42.0)

131 (29.1)

130 (28.9)

Time/complexity to return product

170 (37.8)

161 (35.8)

119 (26.4)

Vendors don’t know more about their product

157 (34.9)

92 (20.4)

201 (44.7)