| Description | Components/ Factors | |||
| LPEC | LPCON | LPINF | LPRSR | |
| Loyalty Program helps me to get financial benefit Loyalty Program is the best means to reduce purchase amount Loyalty Program allows me to make substantial economies Being a member makes purchases easier Loyalty Program allows me to find usual bought products Loyalty Program grants additional services Loyalty program allows me to discover good bargains Being a member allows me to be well informed about general information Loyalty program helps me to chose new products Being a member makes me feel as if the store is paying more attention to me than others Loyalty program makes me adhere to a group of privileged customer Being a part of loyalty program makes the store treating me as a privileged customer | 0.881 0.848 0.821 |
0.843 0.773 0.729 |
0.859 0.844 0.815 |
0.883 0.856 0.834 |
| Eigen value | 4.50 | 1.89 | 1.54 | 1.09 |
| Variance% | 19.80 | 19.32 | 19.07 | 17.16 |
| Cumulative% | 19.80 | 39.12 | 58.20 | 75.36 |
| Cronbach’s alpha | 0.851 | 0.771 | 0.865 | 0.838 |