S/N
Dimensions
Authors
Citations
1
Pricing
(Gaudillat & Quelin, 2013) ; Dudu and Agwu (2014) ;
12
2
Product
(Mosiria, 2012) ; Njomo and Oloko (2016) ;
10
3
Distribution
Mahendra (2013) ; Khandelwal (2013) ; Goi (2011) ; Kotler (2011) ;
15
4
Promotion
Duncan (2005) ; Hakansson & Waluszewski (2005) ; Borden (1984) ; Kotler (2007) ; (Amine & Cavusgil, 2001; Francis & Collins-Dodd, 2004) ;