Dimension | Measure | Indicator | α | TC |
Performance | The ingredients have a balanced taste. | PER1 | 0.729 | 0.434** |
The ingredients have a good aroma. | PER2 | 0.367* | ||
Features | Suitable product packaging. | FEA1 | 0.801 | 0.658** |
Various sizes form the products. | FEA2 | 0.532* | ||
Reliability | The products are received exactly as they were ordered. | REL1 | 0.624 | 0.553* |
The delivery schedules are accurate. | REL2 | 0.677** | ||
The provided bills are accurate. | REL3 | 0.429* | ||
Durability | The products have a longer shelf life. | DUR1 | 0.66 | 0.571* |
Conformance | Packaging’s ability to protect the product. | CON1 | 0.861 | 0.538* |
The company delivers the products safely. | CON2 | 0.544* | ||
Serviceability | The product tester is available. | SER1 | 0.919 | 0.441** |
The payment procedures are flexible. | SER2 | 0.220* |