Description | N | % |
Frequency of online shopping |
| |
Once a month | 168 | 57.5 |
2 - 3 times per month | 85 | 29.1 |
More than 3 times | 39 | 13.4 |
Total | 292 | 100.0 |
Which of the following is your most preferred store when shopping online | ||
Amazon | 37 | 12.7 |
Souq | 76 | 26.0 |
Jumia | 13 | 4.5 |
Social media pages | 118 | 40.4 |
Brand website | 2 | .7 |
Others | 46 | 15.8 |
Total | 292 | 100.0 |
From the shopping categories listed, which type do you buy the most? | ||
Electric goods | 17 | 5.8 |
Smart phones and laptops | 14 | 4.8 |
Clothes and shoes | 124 | 42.5 |
Accessories | 25 | 8.6 |
Cosmetics | 26 | 8.9 |
Others | 86 | 29.5 |
Total | 292 | 100.0 |