| Latent variables | Items | Cronbach’s α | |
| Ethical ideologies | Idealism | 10 | 0.950 |
|
| Relativism | 10 | 0.922 |
|
| Machiavellianism | 9 | 0.885 |
| Online consumer unethical behavior | Disturb order behavior | 4 | 0.886 |
|
| Self-serving malevolently behavior | 4 | 0.893 |
|
| Forbearing injurious behavior | 4 | 0.893 |
|
| Copyright infringing behavior | 3 | 0.896 |