Contract Features

Mean

Std. Deviation

Squared Partial Correlations

Rank

Sig

1-

Mobile contract price

4.8500

0.504992

0.147

1

0.000

2-

Mobile contract length

2.9933

1.15950

0.048

7

0.107

3-

Free mobile handset offers

3.1467

1.33833

0.064

5

0.003

4-

Mobile handset type and brand

3.4500

1.28829

0.081

4

0.000

5-

Size of minutes

3.7933

1.28431

0.114

2

0.000

6-

Size of messages

3.5467

1.27537

0.092

3

0.000

7-

Internet package size offer

2.6767

0.94963

0.043

8

0.188

8-

Free gift offers

3.4867

1.08647

0.054

6

0.350

9-

Mobile handset insurance offers

2.3567

1.04231

0.017

9

0.654