Contract Features | Mean | Std. Deviation | Squared Partial Correlations | Rank | Sig | |
1- | Mobile contract price | 4.8500 | 0.504992 | 0.147 | 1 | 0.000 |
2- | Mobile contract length | 2.9933 | 1.15950 | 0.048 | 7 | 0.107 |
3- | Free mobile handset offers | 3.1467 | 1.33833 | 0.064 | 5 | 0.003 |
4- | Mobile handset type and brand | 3.4500 | 1.28829 | 0.081 | 4 | 0.000 |
5- | Size of minutes | 3.7933 | 1.28431 | 0.114 | 2 | 0.000 |
6- | Size of messages | 3.5467 | 1.27537 | 0.092 | 3 | 0.000 |
7- | Internet package size offer | 2.6767 | 0.94963 | 0.043 | 8 | 0.188 |
8- | Free gift offers | 3.4867 | 1.08647 | 0.054 | 6 | 0.350 |
9- | Mobile handset insurance offers | 2.3567 | 1.04231 | 0.017 | 9 | 0.654 |