| Judgment Options | Intensity of Importance |
| Equal | 1 |
| Marginally strong | 3 |
| Strong | 5 |
| Very strong | 7 |
| Extremely strong | 9 |
| Intermediate values to reflect fuzzy inputs | 2, 4, 6, 8 |
| Reflecting dominance of second alternative compared with the first | Reciprocals |