Strengths

Weaknesses

The amount of experienced healthcare professional at the wellness center.

Inadequate experience and lack of market experience will decrease resources during the beginning of center’s operations.

The wellness centers are to be integrated into hospitals. This will allow the centers to have access to the hospital resources.

Staff scared to participate in the programs. This can undermine the center’s ability to rise.

Financial availability in order to stabilize the center for growth and resources.

The inability to understand the wellness center’s operations and beliefs. Inability to understand the major operations creates a huge challenge.

The wellness center with use the brand name and reputation of the main organization/hospital association.

Since the associated hospital is not known as a wellness center, it can be difficult to gain trust in patients and professionals.