Hypotheses | Significance Value | Result |
H1: The irritation factor in storytelling advertisements harms Purchase Intention. | .5 | Rejected |
H2: The WOM factor in storytelling advertisements significantly impacts Purchase Intention. | .02 | Accepted |
H3: The entertainment factor in storytelling advertisements significantly impacts Purchase Intention. | .003 | Accepted |
H4: Memorability factor in Storytelling advertisements significantly impacts Purchase Intention | .04 | Accepted |
H5: The informativeness factor in Storytelling advertisements significantly impacts Purchase Intention. | .2 | Rejected |
H6: Time Duration factor in storytelling advertisements significantly impacts Purchase Intention. | .01 | Accepted |