| Reasons/Variables | Gender (%) | Profession (%) | Scale of the Company (%) | ||||||||
| Male | Female | Employer | Employee | Consultant | Other | Micro | Small | Medium | Large | Other | |
| Building brand image | 33.4% | 66.6% | 16.66% | 58.33% | 8.33% | 16.68% | 16.66% |
| 41.68% | 25% | 16.66% |
| Gaining customers loyalty | 26.3% | 73.7% | 10.53% | 89.47% |
|
| 10.52% | 15.78% | 26.33% | 47.36% |
|
| Monitoring ethical social and environmental practices | 10% | 90% | 18.18% | 81.82% |
|
|
| 18.19% | 45.45% | 36.36% |
|
| Building trustworthy relationships | 25% | 75% | 6.25% | 68.75% | 12.5% | 12.5% |
| 25% | 56.25% | 18.75% |
|
| Making the whole process easy to access | 18.75% | 81.25% | 6.25% | 81.25% | 6.26% | 6.25% | 12.5% | 18.75% | 31.25% | 37.5% |
|
| Economic, social, and environmental benefits | 15.38% | 84.61% | 30.76% | 69.24% |
|
|
| 7.69% | 61.53% | 23.09% | 7.69% |
| Effective functioning of the brand | 28.57% | 71.42% | 38% | 52.38% | 9.62% |
|
| 14.28% | 38% | 47.72% |
|