| Variable | Coefficient | Significance |
| Nationalism | −0.23 | P < 0.05 |
| Social Responsibility | 0.31 | P < 0.01 |
| Consumer Ethnocentrism | 0.22 | P < 0.05 |
| Age | 0.12 | Not Significant |
| Gender | 0.15 | Not Significant |