Industry

Sample size

Competitive situation

Trigger distribution

Switching determinants

Source of information

Switching behavior

Attitude towards previous operator

Telecom

383

China Unicom

134

Influential

223

Price

97

Advertisement

153

Passive

215

Already switched back

42

Suggested

74

Competitor action

44

Friends & Family

140

Will not switch back

196

China Mobile

139

Situational

103

Other or Better Service

79

Active

168

Will switch back

64

Own Activity

90

China Telecom

110

Reactional

57

Unfeasible treatment

89

Will consider to switch back

81

Total number of competitors

383

Total

383

Total

383

Total

383

Total

383

Total

383