Industry | Sample size | Competitive situation | Trigger distribution | Switching determinants | Source of information | Switching behavior | Attitude towards previous operator | |||||||
Telecom | 383 | China Unicom | 134 | Influential | 223 | Price | 97 | Advertisement | 153 | Passive | 215 | Already switched back | 42 | |
Suggested | 74 | |||||||||||||
Competitor action | 44 | Friends & Family | 140 | Will not switch back | 196 | |||||||||
China Mobile | 139 | Situational | 103 | Other or Better Service | 79 | Active | 168 | Will switch back | 64 | |||||
Own Activity | 90 | |||||||||||||
China Telecom | 110 | Reactional | 57 | Unfeasible treatment | 89 | Will consider to switch back | 81 | |||||||
Total number of competitors | 383 | Total | 383 | Total | 383 | Total | 383 | Total | 383 | Total | 383 | |||