Value | MNL | RPL Econometric Estimations | RPL Mean Shares of Preferences | |
Coefficient | Coefficient | Standard Deviation | ||
Subway | 0.7664*** (0.0569) | 1.1139*** (0.0848) | 1.2005*** (0.0824) | 0.1420 |
Panera Bread | 0.9400*** (0.0571) | 1.4454*** (0.0934) | 1.6578*** (0.0859) | 0.1978 |
Starbucks | 0.5192*** (0.0565) | 0.7468*** (0.1034) | 1.9549*** (0.0950) | 0.0984 |
Wendy’s | 0.4859*** (0.0564) | 0.6606*** (0.0679) | 0.4282*** (0.0690) | 0.0902 |
Burger King | 0.1456*** (0.0561) | 0.1976*** (0.0688) | 0.6346*** (0.0697) | 0.0568 |
Taco Bell | −0.0990* (0.0562) | −0.1400** (0.0649) | 0.0541* (0.0851) | 0.0405 |
Dunkin’ Donuts | 0.2616*** (0.0562) | 0.3714 (0.0671) | 0.2549** (0.1085) | 0.0676 |
KFC | 0.0151 (0.0563) | −0.0018* (0.0652) | 0.2189** (0.1111) | 0.0465 |
Chick-fil-A | 0.6064*** (0.0566) | 0.9715*** (0.0973) | 2.1151*** (0.1040) | 0.1232 |
Chipotle | 0.4365*** (0.0565) | 0.6615*** (0.0928) | 1.7015*** (0.0786) | 0.0903 |
McDonald’s | 0.00 | 0.00 | 0.0467 |