Value

MNL

RPL Econometric Estimations

RPL Mean Shares of Preferences

Coefficient

Coefficient

Standard Deviation

Subway

0.7664*** (0.0569)

1.1139*** (0.0848)

1.2005*** (0.0824)

0.1420

Panera Bread

0.9400*** (0.0571)

1.4454*** (0.0934)

1.6578*** (0.0859)

0.1978

Starbucks

0.5192*** (0.0565)

0.7468*** (0.1034)

1.9549*** (0.0950)

0.0984

Wendy’s

0.4859*** (0.0564)

0.6606*** (0.0679)

0.4282*** (0.0690)

0.0902

Burger King

0.1456*** (0.0561)

0.1976*** (0.0688)

0.6346*** (0.0697)

0.0568

Taco Bell

−0.0990* (0.0562)

−0.1400** (0.0649)

0.0541* (0.0851)

0.0405

Dunkin’ Donuts

0.2616*** (0.0562)

0.3714 (0.0671)

0.2549** (0.1085)

0.0676

KFC

0.0151 (0.0563)

−0.0018* (0.0652)

0.2189** (0.1111)

0.0465

Chick-fil-A

0.6064*** (0.0566)

0.9715*** (0.0973)

2.1151*** (0.1040)

0.1232

Chipotle

0.4365*** (0.0565)

0.6615*** (0.0928)

1.7015*** (0.0786)

0.0903

McDonald’s

0.00

0.00

0.0467